A good story can make or break a presentation, article, or conversation. But why is that? When Buffer co-founder Leo Widrich started to market his product through stories instead of benefits and bullet points, sign-ups went through the roof. Here he shares the science of why storytelling is so uniquely powerful.
Tuesday, February 10, 2015
The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains
