#empireavenue Getting greater traction for your business is all about content marketing these days. And that means lots of sharing on social networks. But the problem for small businesses is that their own social networks can be rather small. So how can you get a greater reach and a greater audience for your content – and hence for your business?
Of course, you could pay to get Facebook or LinkedIn to promote your posts, or you could pay for Twitter to promote your tweets. But as I found to my cost, your limited budget is soon exhausted by each of these options. A far better proposition is to run “missions” on Empire Avenue in order to get greater exposure for your content.