Sunday, September 23, 2012

How Is Social Media Changing Diplomacy?

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Secretary of State Hillary Clinton advocates for what she calls “twenty-first century statecraft,” the use of technology and social media by ambassadors and their staff to connect and engage with their local communities. But can Facebook and Twitter really change the art of diplomacy?

That was one question posed to Deputy Assistant Secretary of Public Affairs for Digital Strategy at the State Department Victoria Esser, Indonesian Ambassador to the United States Dr. Dino Patti Djalal, Mexican Ambassador to the United States Arturo Sarukhan Casamitjana and American Ambassador to Zimbabwe Charles Ray during a panel at the 2012 Social Good Summit.



“Social media] is an integral part of how we’re conducting our diplomacy around the world, said Esser. “We have 300 Twitter profiles, 400 Facebook pages. To me, it’s about creating virtuous circles online and offline — nothing will replace face-to-face diplomacy, but social media is an important way to connect with people and cut away time, distance and diplomatic rank barriers and have a real conversation.”




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