See on Scoop.it - Transformations in Business
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via Tumblr 3 Stages of a Company's Social Integration
Arguments that social media belongs to marketing or public relations are shortsighted — instead, focus on objectives.
As social behaviors and technologies become more embedded into all aspects of business, smart companies are looking as far up the adoption curve as possible. This means getting beyond what often passes for social media marketing to a more holistically social way of thinking about marketing, customer service, stakeholder management, employee engagement, product innovation, risk management and much more.
See on mashable.com
via Tumblr 3 Stages of a Company's Social Integration
